of the night, asking him to defend his 47% remarks. he has been paying a price with voters. our new poll shows 45% have a more negative view of romney after hearing those comments. let's bring in nbc news political analyst and former governor of pennsylvania, ed rendell and former huckabee campaign manager, chip salsman. he has tried the 100% chip. what can he do? >> really, we know this question's coming. it's going to come early in the debate and set the tone for the rest of the debate. i think he needs to take it head on and talk about the economy. the jobs we have not created ore the last four years. take it right to barack obama and try to turn this question into an offensive against barack obama's economy over the last four years. i think that's the best chance he's got. i think he needs to be careful of sometimes with the question everybody nows you're going to get, you kind of practice it and practice it and instead of it being a heartfelt question, it becomes a robotic response. >> maybe you get a little preview of it because